All successful real estate sales have a strong online listing portfolio. In today’s market, so many buyers find their potential homes strictly through online marketing, so your listing photos are of the utmost importance. As the premier real estate agent for Niagara on the Lake, I would like to offer you the following do’s and don’ts when it comes to listing photographs.
- Do: Include Outdoor Photos
The gorgeous yards in and around the Niagara region are part of the allure and draw for any potential homeowner. To give a prospective buyer a complete picture of your home, make sure that you include photographs of your yard and the exterior of the home in your listing portfolio.
- Don’t: Use Crooked Photos
When you are taking these pictures, double check that your roof is parallel with the camera’s frame. You do not want a house that is sitting at an angle in your listing photos. Other pitfalls to avoid when taking outdoor photos include:
- Don’t have cars, trees or bushes impeding the view of your home and yard.
- Mow the grass before taking pictures of your lawn.
- Trim and prune all bushes, shrubs and trees so that your yard looks cared for.
- Do: Use a Bird’s-eye View
Many of the homes in Niagara have large yards, estates or water views. I recommend that you include a bird’s eye view picture of your home to encompass any of these selling features. If your home is located on or near water, the bird’s-eye view photo should allow any potential buyer to see where your home is in relation to the water.
- Don’t: Use a Fish-eye
Some people feel that a fish-eye lens makes small spaces look bigger. This is simply not the case. What a fish-eye lens does is it distorts the image and can make the image seem smaller. If you are looking to create the illusion of space in a small room use a traditional camera lens and design tricks or different photograph angles.
- Do: Play up the Season
Pay attention to the season in which you have decided to sell your home. Your listing pictures should play to that season and include subtle seasonal hints. For example, if you are listing during the summer, include sunny photos of your backyard. You may also want to use seasonal throws, blankets and pillows to give that added touch to your listing portfolio.
- Don’t: Overplay the Holiday Décor
Make sure that your seasonal décor does not dominate your listing photos, especially if you are putting your house on the market over the holidays. No one wants to see how you celebrate Christmas in all of your listing pictures.
Here’s the Deal:
Make sure that all your listing pictures are eye-catching and showcase the openness of your home. You want your listing portfolio to show off the lifestyle that your home offers, while at the same time allowing a buyer to envision themselves in your space.
These simple do’s and don’ts for listing photos will allow you to build a strong online marketing portfolio and have your home stand out from the competition. If you would like more help on how to take great listing photographs or are interested in selling your Niagara home, please call me today.