How to Get the Most Out of Your Winter Listing

Traditionally, winter may not be the ideal time to list and sell your home.  The cold, the snow, the upcoming hot spring real estate market; the reasons not to list your home are endless.  However, as your premier agent for all your NOTL real estate needs, I would like to debunk that myth and tell you why and how to take full advantage of a winter listing.

Less Competition

One of the key advantages to listing your home in the winter is that you are well ahead of the spring rat race and thus will face far less competition in the housing market.  This will not only give you a head start, but it will also allow your home to stand out from the crowd.

Seriously Motivated

The buyers who are going to put on their winter jackets and bundle up to look at open houses are not just lookie-loos but rather serious buyers who are also motivated to take advantage of the pre-spring housing market boom.  There is a wide range of reasons as to why this group of buyers is looking to purchase a home that range from:

  • January is the biggest month for relocations so there are people looking for a new home.
  • New Year resolutions have buyers looking at the New Year as a time for new beginnings.
  • Growing families and year-end bonuses or payouts.

Regardless of the reasons, the buyers attending your open houses this winter are serious and are looking to make a deal.

Here’s the Deal:

It’s never winter on the internet.  With so many potential buyers looking online to either find homes or pair down their home search, the season you decide to list is almost irrelevant in today’s real estate market.

Less Curb Appeal

Another often overlooked advantage to listing your home in the winter is that you don’t have to focus so much on curb appeal.  Instead of having a manicured lawn, weeded garden and flower beds, all you need to do is clear your driveway and walkways of snow.

If your home has a comfy fireplace and a cozy living room, take full advantage of these features during the winter months.  Likewise, if you have invested in energy efficient items such as windows, a furnace or new insulation be sure to showcase it during your open houses.

By listing your home in the winter, you should be able to take advantage of the real estate market before the spring rush begins.  If you would like more information on any of these winter listing tips or are interested in putting your home up for sale on the NOTL real estate market, please contact me today.  I look forward helping you turn that for sale sign into a sold one.